![]() You want it to be easy to follow and engaging, but you don’t want to miss out on the essential figures and statistics. When you have a lot of information, it’s hard to figure out how to present it. Graphic designers use infographics to help tell complex stories in a more accessible way than if described by words alone. Instead, they employ various infographic elements such as images, charts, and graphics to help the audience understand a topic. In general, infographics don’t contain much text. The best ones are creative and visually striking, catching the reader’s eye so that they’re eager to learn more. It’ll have text and images throughout the graphic, allowing the reader to easily digest the information. For example, you could create an infographic to visualize the customer journey. Most infographics use some combination of text and visuals to break down a complicated topic. Use them to give an overview of research findings, showcase survey data, raise awareness of an issue, summarize a topic, and much more. They allow you to turn quantitative or qualitative data into stories that resonate. What is an infographic?Īn infographic is a visual tool for communicating information. How can you persuade them to pay attention to dry facts and statistics?Īn infographic could be just what you need. Whether you’re part of a business, a nonprofit, or an organization, you might find it difficult to get your readers, customers, and prospects interested in more data. Every day, we’re surrounded and inundated by data.
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